Adam is currently a member of the executive management team with President’s Choice Financial as a vice-president of analytics. In this role, he is responsible for a wide range of analytics including customer insights, portfolio analytics, predictive modelling, customer relationship management and customer segmentation. During his career, he has held a variety of leadership roles in finance, product, marketing, data and analytics. He has also worked for Rogers Communications, Canadian Tire Financial and Templeton Management. Adam holds a BA in Economics from the University of Toronto, an MBA from the Richard Ivey School of Business and he received his accounting designation in 2003. Currently he is working towards a Graduate Certificate in Statistics from Penn State. With CMA Ontario, Adam developed a Certification for Strategic Analytics and moderated their two-year Strategic Leadership Program for 5 years. Adam is also a regular guest lecturer at the University of Toronto (Rotman School of Management) for their predictive analytics class.