Lars is responsible for IDC's Canadian operation as managing director. IDC Canada's product and services offerings provide the Canadian IT community with market intelligence and market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management. Prior to his role as managing director, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as general manager & group VP. Previously, Lars managed IDC Canada’s Custom Solutions Group providing proprietary advisory services to Canadian clients. Lars started his career with IDC in the IT outsourcing space and successfully built a very a large IT Services Research Group in Canada. Lars is a graduate of the School of Business, Economics and Law at the University of Gothenburg in Sweden. Lars is a board member at the Information Technology Association of Canada (ITAC). He is also a board member at the Canadian Channel Chiefs Council (C4) and chairs the Research Committee. He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).