Mitch Max, CPA, CA

Mitch is a co-founder and partner at BetterVu, a consulting firm focused on performance management. He has more than 20 years' experience advising clients in planning, forecasting and cost management, with particular expertise in the financial services and telecommunications industries. He is a frequent author, speaker and workshop leader, and is a senior fellow with the American Strategic Management Institute. He is recognized for his innovative deployment of new technologies and creative planning and forecasting solutions.

Mitch is a Chartered Professional Accountant (CPA) and member of Chartered Professional Accountants of Ontario (CPA Ontario), and holds a Bachelor of Commerce degree from the University of Toronto.