Traditional accounting based on transactions is inherently backward-looking. In today’s economy, CPAs need to apply measurement skills to support forward-looking decisions that create more value for their organization and stakeholders. Organizations are not only judged on their financial performance, but how well they create long-term value from intangibles such as brands, relationships, data, and other forms of intellectual capital. Executives are challenged to make decisions that consider their organization’s impact on the natural environment, on its stakeholders, and on the communities within which it operates. This changing landscape provides present and future generations of CPAs with an opportunity, and duty, to help organizations shape their business models and operations to optimize value creation. Leading in the evolution of these capabilities is essential if CPAs are to retain and enhance their relevance to business and society. That’s why we’ve assembled a team of CPAs and industry experts to lead our value creation research and initiatives as part of Foresight: Reimagining the Profession. JOIN THE CONVERSATION What does value creation mean to you? Here’s your chance to tell us! Register on our digital engagement platform to participate in the Value Creation forum. TOOLS AND UPDATES Check out the resources below to learn more about our value creation work and other opportunities for you to get involved. Bookmark this page and keep checking back for the latest news and content.