Value creation decisions and measurement primer

How can CPAs play leadership roles in strategic decisions about future value creation challenges? We explore this and other questions in our primer.

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Our Foresight report, The Way Forward calls for a reimagining of the CPA profession in a transformation that includes a strong focus on value creation decisions and measurement. 

As the focus extends to long-term value creation for organizations and their stakeholders, this primer prepares readers to engage in the new value creation paradigm. It provides a common understanding of the term “value creation” and introduces other fundamental concepts and definitions underpinning our ongoing research and thought leadership initiatives in this area.

You will gain a deeper understanding of why value creation is important to CPAs and learn how we plan to support the evolving future roles and competencies of CPAs in a rapidly changing business environment.

Stay tuned for updates emerging from our Foresight initiative.