Content brought to you by Jarislowsky Fraser Canada | Sponsored Content A trusted guide to sustainable investing with Jarislowsky Fraser 8.31.2020 | Ali Amad Global investment firm Jarislowsky Fraser brings a legacy of trust and time-tested conservative principles to the new and fast-growing world of sustainable investing Facebook Twitter Linkedin Email At its core, sustainable investment involves an analysis beyond short-term profits, favouring instead factors that support long-term value creation (Image provided) Sustainable investing has entered the mainstream in the past decade. Climate change, global income inequality and other areas of concern have transformed how governments and businesses operate, with sustainability-first companies and green technologies growing at rapid rates and traditional industries adapting their practices to keep pace. Sustainable investments have already surpassed US$30 trillion globally and some estimates say it could top US$50 trillion in the next 20 years. But this fast-growing market is filled with complexities and misconceptions that are challenging to navigate for investors, from high-net-worth individuals to established foundations, pension funds and corporations. A LEGACY OF TRUST As one of Canada’s leading investment firms, Jarislowsky Fraser is at the forefront of the sustainable investing landscape. For more than five decades, Jarislowsky Fraser has worked with institutional and high-net-worth investors, in collaboration with their other advisers, to diligently manage their investment portfolios. Its clients have always entrusted it with growing their wealth, with a view to building their legacies and providing for the future. Today, the firm serves more than 2,500 affluent individuals and families, often spanning multiple generations. Jarislowsky Fraser currently manages more than $40 billion on behalf of its institutional and private clients. Jarislowsky Fraser’s demonstrated track record of delivering institutional-calibre investment capabilities to its clients is anchored by a disciplined approach built on time-tested conservative principles and decades of fundamental research. This pragmatic philosophy focused on quality is at the core of Jarislowsky Fraser’s differentiated approach to sustainable investing. GUIDING CLIENTS IN THE WORLD OF SUSTAINABLE INVESTING At its core, sustainable investment involves an analysis beyond short-term profits, favouring instead factors that support long-term value creation. For example, shareholders, consumers and other stakeholders are increasingly demanding creative new takes on business growth, as well as business reporting, that provide more transparency and fully address and incorporate environmental, social and governance (ESG) factors. Jarislowsky Fraser believes that rigorously integrating ESG elements into bottom-up analysis of companies is intrinsic to gaining a complete picture of the quality of a potential investment. And yet, many investors have misconceptions and knowledge gaps about ESG and related areas, such as climate risk assessments and disclosures. Jarislowsky Fraser’s team of more than 60 investment professionals provides a wealth of expertise, offering a consultative approach that allows for personalized solutions to meet clients’ specific objectives and values. Jarislowsky Fraser utilizes proprietary tools to ensure ESG analysis is done systematically, and advocates for transparent governance, an engaged ownership approach, as well as collaboration with sustainability-focused organizations to advance sustainable investment practices for the benefit of all stakeholders. In maintaining its hallmark of long-term investment stewardship in this era of uncertainty and breakneck change, Jarislowsky Fraser’s mission is to continue growing its clients’ capital in a lower-risk manner and at a reasonable cost. That’s why CPAs can entrust their clients to Jarislowsky Fraser’s experienced portfolio managers and their commitment to sustainable, quality investing. For more information about Jarislowsky Fraser’s approach to investment management, visit jflglobal.com or contact them at 1-800-736-8666. Related Articles Canada | Sponsored Content This software guru is trying to make tax season easier for everyone 10.28.2019 | Sinead Mulhern As a kid, Cameron Peters watched his dad fumble through busy season. It inspired him to become the “father of Canadian tax software”. Canada | Sponsored Content A finance team designed for the future 4.25.2019 | John Lorinc At Keurig Dr Pepper Canada, CPAs have completely shifted their outlook from tracking transactions to driving growth. It’s great for business—and fantastic for recruiting. About the Author Ali Amad Ali Amad is a Palestinian-Canadian freelance writer and journalist based in Toronto. Amad writes culture, real estate and business articles for publications including Toronto Life, Vice Canada, Reader’s Digest Canada and The Walrus. His creative work and essays draw from his passion for film, cultural identity, philosophy and social justice.